Sinclair Names Rieffer General Manager in Flint

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Broadcaster will oversee WSMH, WEYI and WBSF

Jennifer Rieffer will be running WSMH-TV, Fox 66 in Flint (Image credit: Sinclair Broadcast Group)

Sinclair Broadcast Group named Jennifer Rieffer as VP and general manager for WSMH-TV, Flint, Mich.

Rieffer will also be overseeing WEYI-TV and WBSF-TV in Flints as part of Sinclair’s joint sales agreement with those stations.

Currently, Rieffer is VP and general manager of WDKY-TV. She is succeeding Chad Conklin, who in April was named GM of KOMO-TV and KUNS-TV, Sinclair’s stations in Seattle.

“We are fortunate Jennifer has been a part of the Sinclair family for 25 years and counting. While we know Lexington will surely miss her, we are excited about the opportunities she can create for us in Flint, Michigan,” said Rob Weisbord, president of broadcast and chief advertising revenue officer at Sinclair.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.