Sinclair Names Todd Bernstein Station Manager at WJLA Washington
Executive had been director of sales
Sinclair Broadcast Group named Todd Bernstein station manager of WJLA and WJLA 24/7 News in Washington, D.C.
Bernstein is the station's director of sales and he will continue reporting to senior VP and general manager William Fanshawe. The station manager position had been vacant.
“As director of sales, Todd has done an outstanding job leading the department. With over twenty-five years of broadcast, digital sales and sales management experience, he is the ideal candidate for the station manager position,“ Fanshawe said. ”In his elevated role, Todd will continue to oversee the sales department as well as have oversight of Government Matters and Good Morning Washington.”
Bernstein joined WJLA in 2005. He started his media career as an account representative at Harrington, Righter & Parsons responsible for Sinclair stations.
“I’m both humbled and honored to take on this important management position. I feel like I’ve been preparing my entire career for this leadership role, and I’m thrilled to lead the best team in the Washington region,” Bernstein said. ■
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.