Jumping into the docudrama realm, SOAPnet will add depth to its reality lineup when The FashionistaDiaries debuts in July.
The series -- production on which commences this month -- will look at the professional and personal drama involved as two assistants from a trio of companies gear up to produce Charlotte Ronson’s fashion show and after-party during the upcoming Fall Fashion Week 2007 in New York.
The show tracks the trials, tribulations and triumphs of young women and men working at Flirt! Cosmetics, a brand from the Beauty Bank division of Estée Lauder; boutique-public relations shop Seventh House PR; and Jane magazine.
The 10 episodes will come from Disney’s Buena Vista Productions in association with Go Go Luckey Productions (Laguna Beach).
“Now that SOAPnet and Buena Vista Productions are both part of the daytime division at Disney ABC Television Group, we can leverage the strength of SOAPnet’s distribution with the creative expertise of Buena Vista Productions as never before,” Disney ABC Television Group president of daytime Brian Frons said in a prepared statement. “This is the first of many new series that will originate with Buena Vista and find their way to SOAPnet.”
SOAPnet’s reality lineup includes I Wanna Be a Soap Star, the fourth season of which is slated for a summer debut, as well as Soapography and 1 Day with.
“We are thrilled to work with Flirt! Cosmetics and the Estée Lauder Cos., Jane magazine, Seventh House PR and Charlotte Ronson. Their willingness to open their doors, closets and offices to our new series will make The Fashionista Diaries a real-life Ugly Betty,” SOAPnet general manager Deborah Blackwell said in a prepared statement.
“We will also be able to work on exciting cross-promotional opportunities across all of our brands,” she added. “We’ve had great success with reality programming, and this docudrama is a natural progression.”
