Sorpresa Gets Liberty Launch in Puerto Rico

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Sorpresa Network launched Jan. 1 on Liberty Cablevision of Puerto Rico, pushing the children’s network aimed at Spanish speakers beyond the 1-million-subscriber mark, it said.

The launch on the Liberty Global-owned cable operator added 90,000 subscribers, the Jupiter Content-owned channel said. "As a result, we enter 2008 having surpassed our initial subscriber milestone, advancing our efforts to win the attention of large, national advertisers and their agencies to better access Hispanic advertising spending that continues to outpace the general media marketplace," Sorpresa CEO Stuart Rekant said in a release.

Other Sorpresa affiliates include Cablevision, Charter, Comcast, Cox, Time Warner and Verizon FiOS.

Kent Gibbons
Kent Gibbons

Kent has been a journalist, writer and editor at Multichannel News since 1994 and with Broadcasting+Cable since 2010. He is a good point of contact for anything editorial at the publications and for Nexttv.com. Before joining Multichannel News he had been a newspaper reporter with publications including The Washington Times, The Poughkeepsie (N.Y.) Journal and North County News.