BET's ‘Soul Train Awards’ Rocks Social Media

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BET’s 2017 Soul Train Awards danced up more than one million social media interactions last night, according to Nielsen.

The special, hosted by Erykah Badu and featuring performances from Toni Braxton, 112, SWV and Jessie J, drew 1,173 Facebook and Twitter interactions to lead all Sunday television shows according to Nielsen’s Social Content Daily Ratings report. AMC’s The Walking Dead was second with 336,000 interactions, followed by Bravo’s The Real Housewives of Atlanta, E!’s Keeping Up With The Kardashians and Starz’s Outlander.

Sunday’s NFL contests tackled big social media numbers, led by NBC’s coverage of the Green Bay Packers-Pittsburgh Steelers which drew 2.8 million interactions, said Nielsen.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.