Sources: Four Multicultural Nets to Launch With 8 Million Comcast Subs
Washington -- Comcast Cable will provide some 8 million subscribers at launch for each of the four new minority owned-and-operated channels it will roll out between April and January 2014, according to industry sources.
The four channels -- African-American targeted Aspire and Revolt, and Hispanic-themed services El Rey Network and Baby First Americas -- will also receive a "fair" licensing fee from Comcast as part of its launch, according to David Cohen, Comcast's executive vice president.
Comcast will launch the channels as part of the merger conditions that allowed it to assume control of NBCUniversal. Overall, Comcast has said it will launch 10 new independent channels over the next eight years, including eight that are owned-and-operated by Hispanics and African-Americans.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.