Sox on Fox Rocks
Boston's one-for-the-record-books defeat of the Yankees Wednesday night powered Fox to a crushing ratings victory according to Nielsen Media Research overnight numbers (those numbers will change slightly once the West Coast ratings returns are in).
The game averaged a 10.5 rating/25 share in the 18-49 demo, over double ABC's 4.6/11 for Lost, The Bachelor and Wife Swap.
It marked the first time Lost, just picked up for a full season, has lost its time period, a blow softened somewhat by two factors. It lost to a miraculous, once-in-a-baseball-lifetime event, and its 6.1/15 was two-and-a-half times the rating of its next-closest competitor.
NBC was third for the night with a 4.6/11 in 18-49's for back-to-back West Wing episodes (an old and a new) and Law & Order: SVU.
CBS came in fourth with a 3.2/8 for 60 Minutes, which tied with a West Wing repeat for last in the time period, and repeats of CSI: Miami and CSI.
UPN came in fifth with a 2.1/5 for Next Top Model and Kevin Hill.
The WB came in sixth. It got a strong performance from Smallville (2.4/6), which came in third from 8-9, beating NBC and CBS in the time period, as did UPN (2.2/6), a rare if not unprecedented netlet performance. But The WB's average was hurt by The Mountain's valley-like 1.1/3 at 9-10.
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The WB said Wednesday that it has decided to move The Mountain to Sunday night, swapping places with drama Jack & Bobby.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.