Spike Synchs Up New ‘Lip Sync Battle’ App
Spike is launching a new interactive app for its series Lip Sync Battle.
The launch coincides with the debut of the show's third season.
Spike said the app allows fans to create lip-synch videos for favorite songs and battle friends by sharing the videos via social media.
“Lip sync battling has become a cultural phenomenon with fans around the world, now seen in over 150 countries globally,” executive producers Casey Patterson and Jay Peterson said in a joint statement. "We're thrilled that our passionate fans will now be able to join in all the fun with the definitive app which replicates the unique experience of being on the show."
Read more at broadcastingcable.com.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.