Sponsors See Social Impact During Oscars

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The Oscars for Academy Award sponsors with the most social media activity goes to People Magazine, GoGo squeeZ and Maybelline New York.

Engagement Labs, which measures social media activity with its eValue score, says that People got a 92.97 eValue score on Facebook. The publication also was tops in engagement and impact among Academy Award sponsors.

On Twitter, GoGo squeeZ was tops, followed by Maybelline New York.

Maybelline New York scored on Instragram, with an eValue score of 96.35 and the highest engagement and impact scores for all sponsors.

Chevrolet gained 7,607 followers on Facebook and 818,186 followers on Twitter. Maybelline gained the most new followers on Instagram, adding 1,924,959 followers.

The best picture nominated films getting the most attention on social media were Spotlight on Facebook and Room on Twitter. Spotlight won the best picture Oscar.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.