Sports Media Shocker: NFL Reportedly in Advanced Talks To Buy an Equity Stake in ESPN
The 'New York Post' reports that under an arrangement being considered by Disney and the National Football League, ESPN would take over operational control of NFL Media
The NFL is advanced talks with The Walt Disney Co. to buy an equity stake in ESPN, the New York Post reports.
Citing unnamed sources, the paper’s Andrew Marchand writes that under an arrangement being considered by the league and the cable sports giant's parent company, ESPN would also take over operational control of NFL Media, which includes the NFL Network and NFL Red Zone.
Marchand said that while an NFL-ESPN alliance has been pitched before, this is the first time it's advanced to the point at which National Football League owners and the league Players Association have been informed about it.
The NFL's collective bargaining agreement would require both owners and players to be involved in the deal.
Neither the league nor ESPN have commented yet.
As several national sports media pubs reported last week, the NFL controlled all 10 of the most-watched programming events on television last year, and 93 of the top 100.
So it makes sense that the league might look to cut out the middleman and reach its audience more directly.
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ESPN and Disney, meanwhile, are grappling with an eroding pay TV ecosystem. The media company has plans to launch a direct-to-consumer version of ESPN next year.
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!