We can stop calling it “Spulu” now.
The bundled sports joint venture being hoisted by The Walt Disney Co., Fox and Warner Bros. Discovery has been officially named Venu Sports.
“We are excited to officially introduce Venu Sports, a brand that we feel captures the spirit of an all-new streaming home where sports fans outside of the traditional pay TV eco-system can experience an incredible collection of live sports, all in one place,” said Pete Distad, CEO of the JV. “As preparations for the platform continue to accelerate, we are singularly focused on delivering a best-in-class product for our target audience, built from the ground up using the latest technologies to engage and entertain discerning sports fans wanting one-stop access to live games.”
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A price point and launch date for Venu Sports still await, although it’s targeted to “the fall.” Thursday’s announcement did say “subscribers would also have the ability to bundle the product, including with Disney Plus, Hulu or Max.”
The three media conglomerates announced back in February plans to bundle their linear sports networks, including ABC, ESPN, ESPN2, Fox, FS1, FS2, Big Ten Network, TNT, TBS and truTV.
The JV also relaunched its website, venu.com, on a technology backbone that appears to be supported by Fox.
