Outdoor proponent Sportsman Channel will become officially measured inside of Nielsen households, starting next week.
The network, which is looking to build its base of non-endemic sponsors, says it has been monitoring Nielsen's demonstration data for over a year, and, with promising trends in all key metrics, has elected to report the data externally on March 26.
"Sportsman Channel is the gateway to a targeted, premium audience of American Sportsmen and women who are savvy, brand conscious, passionate and highly acquisitive," said Sportsman Channel CEO Gavin Harvey in a statement. "Now with Nielsen as our measuring partner, we can deliver on the demand from national advertisers who want to connect with the 82 million consumers who call themselves sportsmen."
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