News Corp.'s wholly owned Star India subsidiary has launched four channels on Comcast systems in the Washington D.C. area and Philadelphia.
The launches are part of an ongoing push by Comcast to beef up its South Asian ethnic programming.
Deal terms were not disclosed.
Prior to these new launches, the channels -- Star India Plus, Star One, Star India News and Star India Gold -- had been available in a number of other Comcast markets, including California, Georgia, Texas, Illinois, Florida and Washington State.
As part of the expanded distribution, Star India Plus also expanded its reach to Comcast's entire Colorado footprint.
Read more at B&C here.
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