Starz has promoted Alison Hoffman to the newly created position of chief marketing officer from executive vice president of marketing. It's one of a number of top executive promotions, under recently-renewed CEO Chris Albrecht, in the last few weeks at the premium programmer, which is in the process of being acquired by Lionsgate for $4.4 billion in cash and stock.
“Alison’s vision and execution has helped reposition Starz as a destination for acclaimed and diverse original programming and build a brand that reflects the strength of our unmatched content offerings,” Jeffrey Hirsch, chief operating officer (a recent promotion) at Starz, said in a release. “She led the way earlier this year with the Starz brand transformation, launching a masterbrand strategy for the network which involved integrating the Encore services into the new Starz, as well as the highly successful launch of the new Starz App.”
Hoffman joined Starz in 2012 after being VP of creative and brand strategy at AMC Networks, key architect for notable campaigns for The Walking Dead, Mad Men and Breaking Bad among others. She had been senior VP of originals marketing at Starz before being promoted to EVP of marketing in February 2015.
