Starz Promotes Hoffman to Chief Marketing Officer

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Alison Hoffman has been promoted to chief marketing officer, a new position at Starz.

Hoffman, who had been executive VP of marketing, will head all consumer and affiliate marketing for the network. She also leads the branding and positioning of the company’s consumer products.

Starz has 17 linear channels and on-demand and online service, including the Starz app.

“Alison’s vision and execution has helped reposition Starz as a destination for acclaimed and diverse original programming and build a brand that reflects the strength of our unmatched content offerings,” said Jeffrey Hirsch, COO at Starz. “She led the way earlier this year with the Starz brand transformation, launching a masterbrand strategy for the network which involved integrating the Encore services into the new Starz, as well as the highly successful launch of the new Starz App.”

Hoffman joined Starz in 2012 from AMC Networks.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.