Starz Stocks Up on Marketing Execs
Starz Encore Group LLC announced a promotion and four new hires to fill
director positions within its marketing department.
Erin Keefe-Feiner has been promoted to group director of affiliate marketing.
She had been director of strategic marketing, primarily focusing on basic-only
initiatives.
Peter Roberts rejoined Starz Encore as senior director of direct marketing
after a five-year absence from the company. Most recently, Roberts was with
Accenture's communications-strategy practice, working on business-strategy
initiatives within the broadband industry.
Ann Ivancie has joined the programmer as senior director, strategic
marketing. She had been senior director of affiliate operations at Excite@Home
Corp.
Tom Ramsey was named director, strategic marketing. He had been vice
president, national sales for Rivals.com (http://www.rivals.com/).
And Kristin Apple returned to Starz Encore as director of strategic marketing
after a two-year absence during which she was director, affiliate relations,
Northwest region for E! Networks.
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