Studios, Operators Team To Promote Movies On Demand

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Several cable operators and movie studios are teaming together to
launch a $30 million marketing and promotion campaign touting the
virtues of movies on demand.

The three month, multi-media campaign
titled "The Video Store Just Moved In" will shine a spotlight on the
burgeoning movie on demand category, according to operator and studio
executives. The campaign, which began last night (Tuesday) with a spot
on Fox's American Idol, will focus on the fun and ease of
ordering and watching top theatrical movies at home as compared to
trudging out to rent movies from the local home video store, according
to campaign officials.
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R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.