The volume of video streams originating from Amazon has tripled in the past year, allowing it to zoom past Hulu and Apple, according to data culled by Qwilt, a provider of “transparent” caching systems that counts Mediacom Communications among its customers.
According to Qwilt’s study of U.S. MSO broadband data, Amazon Instant Video traffic jumped 278% on “some” operator networks in March versus the year earlier.
The numbers come into play as Amazon looks to juice those numbers further with the launch of Fire TV, an Android-powered box that is tightly integrated with Amazon's own video streaming and electronic sell-through services but also provides access to other apps, including Netflix, Hulu Plus and Showtime Anytime.
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