Sundance Boosts VOD Offerings
Sundance Channel said it is more than doubling its output of video-on-demand programming.
Starting in June, the network said it will go from 10 hours of standard-definition VOD programming per month to 25 and from six hours of HD VOD to 12.
To support the expanded lineup -- which includes the second-season launch of its Live from Abbey Road series of performances and interviews from the legendary studio -- Sundance will produce customizable promos and online clips.
The network said it is averaging more than 2 million VOD views per month.
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.