Super Bowl Averages 111.9 Million Viewers
Related: Primetime Ratings: CBS Is Super
CBS’ Super Bowl telecast averaged 111.9 million viewers, according to Nielsen’s fast nationals, and peaked at 115.5 million between 8:30 p.m. and 9 p.m.
The total is off from last year’s record 114.4 million on NBC. That featured the New England Patriots and Seattle Seahawks in a game that went down to the wire.
CBS called the 2016 telecast, during which the Denver Broncos beat the Carolina Panthers in a relatively humdrum game, the third-most watched program in TV history.
The live stream drew 3.96 million unique viewers across a variety of screens.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.