Animal Planet and American Suzuki Motor Corp. announced Monday that they have
renewed a deal whereby the automaker will promote its XL-7 SUV for a second
year.
The buy, running through year's end, calls for Animal Planet to run four new
safety vignettes each quarter, with an ASPCA special investigator demonstrating
how to travel safely with pets in the SUV.
The network also will air custom-tagged tune-in spots and billboards for
Suzuki tied to the Animal Precinct series.
Moreover, Discovery Networks U.S.' web site (www.discovery.com) will support the alliance
via various online elements designed to drive traffic to Suzuki's Internet
site.
The ASPCA angle is new to the Suzuki ad deal.
The automaker will also provide funds to support the organization's efforts
to halt animal abuse and pet overpopulation, the companies
said.
