Synacor, Mediacom Expand Deal
Synacor said it has struck an expanded multiyear deal with Mediacom Communications that includes a next-gen Web portal, TV Everywhere authentication, and digital advertising solutions.
Financial terms were not disclosed, but they said the new agreement covers a redesigned, consumer user interface, a new search and discovery metadata platform, a refined TVE login process, and targeted content syndicated by Synacor.
“At Mediacom, our mission is to provide our customers with access to their favorite content, no matter the device,” John Pascarelli, Mediacom’s executive VP of operations, said in a statement. “Synacor’s advanced products help us deliver a great user experience, both inside and outside the home.”
“It is a strong endorsement of our products, technology and monetization capabilities to extend and expand our longstanding partnership with Mediacom,” added Himesh Bhise, a former Charter Communications, Comcast and AOL exec who was named CEO of Synacor last August. “Mediacom has an innovative spirit, and together our teams are delivering on the promise of superior digital services and customer care.”
In addition to Mediacom, Synacor’s customers include Armstrong, BendBroadband, Buckeye CableSystem, Google Fiber, CenturyLink, Cable One, Charter, Suddenlink Communications, WideOpenWest, Surewest Communications and Verizon Communications, among others.
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