Syndication Ratings: Barbra Streisand Gives Kick to 'Katie'

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Barbra Streisand's appearance on Disney-ABC's Katie on Tuesday, Sept. 25, drove up ratings 21% from the prior week average and 35% from Monday to a 2.3 rating/7 share primary-run household average in the weighted metered markets, according to Nielsen Media Research.

Among daytime key demographic of women 25-54, Katie improved 11% from the prior week and 25% from Monday to a 1.0/8.

Katie, hosted by the former CBS Evening News and Today anchor, is the top-rated rookie talker to premiere this year, although its metered-market ratings have been dropping off since the show's opening day.

The Streisand performance drove Katie to a time-period win in the four largest markets in the country: New York, Los Angeles, Chicago and Philadelphia.

On WABC New York at 3 p.m., Katie's ratings improved 58% from the prior week average to a 3.0/7, and on KABC Los Angeles, also at 3 p.m., the ratings jumped 64% to a 2.3/7

Katie's best overall performance came on Hearst's WPBF West Palm Beach, Fla., at 3 p.m., where ratings shot up 93% to a 5.8/15, winning its time period.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.