Syndication Ratings: Four Talkers Gain in Otherwise Flat Week
A quartet of talkers — Warner Bros.’ Ellen DeGeneres, NBCUniversal’s Steve, Sony Pictures Television’s Dr. Oz and CBS Television Distribution’s The Doctors — were the only four in the genre to show gains in the week ending April 22, the last full week before the start of the May ratings period.
Ellen added 5% to a 2.2 live plus same day household rating, according to Nielsen Media Research, tying Disney-ABC’s Live with Kelly and Ryan for second place behind CTD’s talk leader Dr. Phil.
Steve — the host of which, Steve Harvey, just won the Daytime Emmy for outstanding informative talk show host — spiked 8% to a 1.3 in households, rising to number five in the talk rankings and also added 17% among women 25-54 to a 0.7. Dr. Oz, which won the Daytime Emmy for outstanding informative talk show, rose 10% from a series low to a 1.1. And CTD’s The Doctors delivered a 14% increase to a 0.8, breaking a tie and pulling ahead of Warner Bros.’ The Real, whose stars were just named outstanding entertainment talk-show hosts at the Daytime Emmys.
[NBC's 'Days,' CBS' 'The Talk' Lead Daytime Emmys]
Nine of the other 10 veteran talkers remained in a holding pattern and were unchanged as producers continued to stockpile episodes for the upcoming survey period.
Dr. Phil was steady at a 3.1 in households to lead the category for the 85th straight week, including two ties. Among women 25-54, Phil also led with a 1.2 in daytime’s key demographic.
Back in households, Live, which tied Ellen for second place in households, and NBCU’s Maury both were steady at a 2.2 and 1.4, respectively.
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Debmar-Mercury’s Wendy Williams weakened 8% to a 1.2, while CTD’s Rachael Ray, NBCU’s Jerry Springer and Steve Wilkos, Warner Bros.’ Crime Watch Daily with Chris Hansen and The Real and NBCU’s soon-to-depart Harry all were unchanged at a 1.1, 1.1, 1.0, 0.9, 0.7 and 0.7, respectively.
Among the rookies, CTD’s DailyMailTV was stamped flat for a fourth straight week at a 1.0 in households and 0.5, among women 25-54. Twentieth’s Page Six TV, in its sixth week of new host tryouts, held steady at a 0.7 in households and receded 20% in the demo to a 0.4.
Entertainment Studios’ Funny You Should Ask sagged 20% to a 0.4 in households but remained at a 0.2 in the demo. Disney-ABC’s Pickler & Ben, produced by E. W. Scripps, was on par with the prior week’s 0.3 and 0.2 in the demo.
The top-three court shows were down by single digits. CTD’s Judge Judy, still in repeats, dipped 3% to a 6.6 but remained syndication’s top-rated series for the ninth straight week and rose 2% from the same week last year.
CTD’s Hot Bench was in repeats on two of the five days and slipped 4% to a 2.2, tying Live and Ellen as the third-highest ranked show in daytime, behind Judy and Phil.
Warner Bros.’ People’s Court slid 6% to a 1.5. Warner Bros.’ Judge Mathis, which was named outstanding legal and court show at the Daytime Emmys, remained at a 1.1 for the fourth consecutive week. Twentieth’s Divorce Court rebounded 13% from a series low in the prior week to a 0.9. Trifecta’s Judge Faith stayed at a 0.6.
In access, magazines were little changed. CTD’s Entertainment Tonight, the Daytime Emmy winner for outstanding entertainment news program, tied CTD’s sister show Inside Edition, with both shows inching up 3% to a 3.0 for the category lead.
Warner Bros.’ TMZ, NBCU’s Access, Warner Bros.’ Extra and Trifecta’s Celebrity Page all were steady at a 1.4, 1.2, 1.1 and 0.2, respectively.
Among games, the top-three shows remained close. Debmar-Mercury’s leader Family Feud recovered 2% to a 6.5, coming in just behind Judge Judy for second place in overall syndication. CTD’s Jeopardy! responded with its own 2% increase to a 6.2, while in third place, CTD’s Wheel of Fortune was flat at a 6.1. Disney-ABC’s Who Wants to be A Millionaire remained at a 1.6 for fourth straight week.
Disney-ABC’s viral video show RightThisMinute remained at a 1.4. NBCU’s off-net true crime strip Dateline declined 7% to a 1.3.
Off-net sitcom leader The Big Bang Theory skidded 6% to a 4.6. Twentieth’s Modern Family stayed at its series-low 2.0 for a second straight week. Twentieth’s Last Man Standing, SPT’s newcomer The Goldbergs and Warner Bros.’ Two and a Half Men all were stable at 1.7, 1.6 and 1.6, respectively. Twentieth’s Family Guy skidded 7% to a 1.4, tying Warner Bros.’ Mike & Molly, which was unchanged. Warner Bros.’ 2 Broke Girls gained 9% to a 1.2, while SPT’s Seinfeld and Twentieth’s The Cleveland Show were both changed at a 1.1 and 1.0, respectively, with Cleveland holding at its series low for a second week.
Among the rookie off-nets, Warner Bros.’ Mom held at a 0.9, while CTD’s The Game continued at an unchanged 0.4 for the 11th time in 12 weeks.
Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.