Syndication Ratings: Superstorm Sandy Blows Out Syndication

Superstorm Sandy took out all nationally-cleared syndies in
the first full week of the November sweep, the week ending Nov. 4. Multi-market
figures were available for two shows that aren't cleared nationally.

NBCUniversal's Access Hollywood Live, hosted by Billy
Bush and Kit Hoover, reported a 1.1 rating/4 share household average in its 11
metered markets. That's up 10% from the previous week and 22% from the show's
November 2011 sweep average. Among women aged 25-54, the entertainment program
gained 17% for the week and year to a 0.7/5.

Warner Bros.' Let's Ask America, an interactive game
show that airs on Scripps-owned stations in 14 markets, scored a 1.7/4
household average across its seven metered markets. That's flat in the rating
compared the prior week, while up one share point. Among women 25-54, the show
was stable at a 0.8/3.

All of syndication's nationally-cleared shows -- from Entertainment
Tonight
to Judge Judy to Wheel of Fortune -- were broken out
by Nielsen due to lack of coverage during the week because of the storm.
Anytime a show's coverage drops below 90%, Nielsen breaks it out of the
ratings, which was the case for all nationally cleared shows for the entire
week.

Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.