Tappp, a startup that enables partners to offer streaming services via subscription and pre-paid payment options, this week announced it has raised $4.2 million in a round led by Accomplice, along with participation from Transmedia and individual investors such as Mike Baker, Gina Garrubbo, and Keith Nilsson.
Tappp currently offers services in India and Southeast Asia, but plans to extend into North America, starting in Canada. Its current crop of content partners HooQ (Singtel Group, Sony Pictures Television and Warner Bros.), DittoTV, Box TV, and Gaana, among others.
Tappp said it offers online subscription services and pre-paid cards that can be purchased at more than 100,000 retailers. Though its early focus has been on international markets that rely heavily on cash and pre-paid purchase transactions, cable operators, such as Comcast, have been testing pre-paid TV and high-speed Internet service models to reach a segment of the market that does not qualify for post-paid services.
