The Turner Broadcasting System Inc. research group will undergo a major
reorganization that will include several promotions and the creation of a new
corporate research unit to strategically oversee the company's
audience-measurement issues.
TBS' recently named chief research officer, Jack Wakshlag, will head up the
new unit, which will also include company vice president of audience analysis
Greg Gajus, VP of marketing science and forecasting David Kudon and VP of
forecasting and planning Robin Thomas.
The unit will be responsible for providing research counsel to respective
network research heads.
'The pace of the industry and complexity of our business demand a research
function that anticipates trends, interprets their significance and identifies
opportunities for our company,' Wakshlag said in a prepared statement.
In addition, TBS promoted former Turner Network Television VP of research Jon
Marks to the newly created position of senior VP of entertainment research.
Also gaining additional responsibilities within the group are Mark Sacher,
director of marketing research for Cable News Network; Sherrill Mane, senior VP
of CNN research in New York; David Woolfson, senior VP of international
research; and Mary Hall, VP of research for The WB Television Network.
All will report to Wakshlag, according to Turner.
