TCA16: Showtime Switching to Monthly Premieres
Get complete coverage of the TCA16 Winter Press Tour.
Pasadena, Calif. — Showtime will move from its traditional “Noah’s Ark” release schedule, as David Nevins, president and CEO, described pairing up premieres of popular series, in favor of a monthly premiere agenda. That includes House of Lies in April, Penny Dreadful in May and Ray Donovan in June.
The Andrew Dice Clay comedy Dice also debuts in the spring.
“In today’s streaming world, you have to earn your viewers every month,” Nevins said.
Lead-ins in a time shifted world don’t matter a whole lot, he added.
“Some people love Homeland, some are obsessed with The Affair, some love both,” Nevins said. “People tend to set their own schedules.”
Further out, Twin Peaks, the ballyhooed series reboot from David Lynch, is halfway done with shooting and is set to premiere in the first half of 2017. The network also announced it has renewed Shameless for a seventh season.
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Read more at broadcastingcable.com.
Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.