TCA16: Viceland Slate Stays True to Edgy Brand

Read more from TCA16.

Vice Media and A+E’s rebrand of H2 Feb. 29 will feature a lineup of debut series that are true to the edgy Vice Media brand’s reputation for what it calls immersive documentary, according to a TCA Winter Press Tour session Wednesday (Jan. 6) previewing the network.

The channel “is a collection of personal points of view, all unscripted shows made by filmmakers,” Oscar-winning writer/director and the network’s creative director, Spike Jonze, said in introducing the session.

“We’re trying to make a channel that feels personal,” he added, delivered by “a group of people trying to understand the world we live in.”

Jonze was joined by a lineup of the network’s stars during a session previewing the network, including Academy Award-nominated actress Ellen Page and Ian Daniel, hosts of Gaycation; Action Bronson, host F*ck That’s Delicious; Hailey Gates, host of Fashion Week International (Working Title); Krishna Andavolu, hostof Weediquette; Zach Goldbaum, host and Andy Capper, director, Noisey; Clare O’Kane, host of Flophouse; Eddie Huang, host, Huang’s World; and Thomas Morton, host, Balls Deep.

A+E and Vice Media announced plans last year to rebrand A+E’s H2 cable channel, using Viceland as the working title for the network, in about 70 million homes. HBO's newsmag Vicereturns for a fourth season on HBO Feb. 5.

Jonze called the launch of the network “an amazing opportunity for us as a company,” when asked about the importance of a linear network in an increasingly non-linear media world. “To get this kind of production budget can still only be done in television.”

Read more at broadcastingcable.com.