Only a few hours after Telemundo Communications Group president Don Browne spoke at the Hispanic TV Summit, the programmerlaunched “Vota por tu futuro” (“Vote for your Future”) a multiplatform voter registration campaign targeted to Hispanics. The details of the campaign, which was done through an association with “Rock the Vote” and “Democracia USA,” were unveiled Oct. 3 at the National Press Club in Washington, D.C., where the Congressional Hispanic Caucus Institute (CHCi) was holding its 2007 Public Policy Conference.
Vota por tu futuro is part of a growing trend in the Hispanic media geared to increase the number of Hispanic voters in the upcoming 2008 Presidential election. Similar efforts have been done by Univision, Azteca America and bilingual channel MTV Tr3s.
Vota por tu futuro, said Jorge Hidalgo, Telemundo senior executive VP of sports and news, includes a series of PSA’s featuring the network’s talent. It includes special segments throughout the day, a special page on Yahoo!Telemundo and additional coverage in Telemundo’s bilingual youth channel mun2.
During today’s announcement Telemundo also presented the recent findings of a study showing 69% of U.S. Hispanics 18-49 trust television as their ultimate media source for obtaining information on the presidential election. The study also showed the majority of Spanish dominant Hispanics (70%) are in favor of the presidential candidates communicating with them in Spanish.
