Telemundo Signs New Affiliates
Spanish-language network Telemundo announced new affiliations with stations in New Orleans and Boise, Idaho. KKIC Boise launched on April 1, while WHMM New Orleans is slated to launch in mid-May.
WHMM will be the first and only full-power Spanish-language station in the New Orleans DMA, says Telemundo.
“We are extremely excited to enter the New Orleans market, which is experiencing unprecedented growth as the city works to rebuild,” stated Ann Gaulke, Senior VP of Affiliate Relations for Telemundo. “New Orleans is an increasingly important Hispanic market.”
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.