Spanish-language network Telemundo last year once again dominated Hispanic video-on-demand, capturing 44% of all Hispanic VOD in terms of hours viewed.
That figure positioned the NBCUniversal-owned network as the No. 1 Hispanic VOD network in 2014, marking its fourth consecutive year at the top of the list, according to TV measurement firm Rentrak. Rentrak's On Demand Essentials, which measures content in views and hours, found that Telemundo's VOD programming comprised 18.5 million hours of all Hispanic VOD viewed last year.
Telemundo attributed its ranking to two factors: creating binge-watching opportunities for viewers and creating a compelling draw for advertisers. The network's VOD channel features "catch-up" packages of popular series such as Top Chef Estrellas and El Señor de los Cielos. Additionally, adding dynamic ad insertion to its VOD content in 2013 has enabled advertisers to run and track campaigns using leading technology.
Rentrak’s OnDemand Essentials service measures VOD content consumption from 117 million television sets in the U.S. and Canada across more than 40 cable, telco and satellite providers.
