That’s All Folks: Warner Bros. Discovery to Shut Down Boomerang Streaming Service

Boomerang
Boomerang

Warner Bros. Discovery is shutting down its Boomerang subscription streaming service in September, shifting most of the service's classic animated content to Max. 

WBD, in an email sent Thursday to Boomerang consumers, confirmed the shutdown of the service’s app and website as of September 30. Boomerang, which launched in 2017 and retailed at $39.99 per year, offers classic animation from the Hanna-Barbera and Warner Bros. catalog as well as other family-friendly programming.

Also Read: Less for More: Warner Raises the Bill for America's Priciest SVOD, Max

The statement sent to Boomerang subscribers says that after September 30, subscribers “will receive a partial refund based on the unused time in your current Boomerang subscription.”

The statement added: “On Max, you can enjoy loads of Boomerang fan-favorites with Scooby, Bugs Bunny, Tom & Jerry and more! While some Boomerang content may not be available, you’ll have access to Max’s full catalog of iconic series, hit movies, fresh originals, breaking news, and family favorites, including The Amazing World of Gumball, Teen Titans Go!, Lego Batman and more.”

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.