ThinkAnalytics and UXP Systems have forged an integration deal that will team the former’s video recommendation engine with the latter’s multiscreen software for cable and telco operators.
The resulting system will match UXP Systems’ MINT User Lifecycle Management module with ThinkAnalytics' Search and Recommendations Engine, offering a personalized, real-time content recommendations with a single sign on for each individual user profile, the companies said.
“By adding ThinkAnalytics as a preferred partner to our existing integration ecosystem of over 30 applications, we are encouraging operators to get personal with the recommendations services they are offering their customers,” said Jay Deen, chief technology officer at UXP Systems. “The fact that we can now seamlessly pair up the leading recommendations engine to deliver immediate value to our customers is a compelling solution to operators who are seeking to truly differentiate the experience.”
“Across the board, service providers deploying our content discovery and personalized recommendations services see huge paybacks in subscriber satisfaction and increased VOD sales,” added Peter Docherty, founder and Chief Technology Officer of ThinkAnalytics.
They will demonstrate the combo at next week’s SCTE Cable Tec Expo in Atlanta.
