Time Warner Cable is adding MLB Network to the systems it recently acquired from Insight Communications in time for Opening Day of the 2012 season.
The April 4 launches in the former Insight systems serving Evansville, Ind.; Louisville, Covington, Lexington, and Bowling Green, Ky.; and Columbus, Ohio., add some 670,000 subscribers to MLB Network's roster, which now stands at around 69 million, the most of any the four professional league-owned networks in the U.S.
Deal terms were not disclosed, but the launches encompass standard- and high-definition channels positions on Time Warner Cable's digital standard tier.
Additionally, Time Warner Cable will add the out-of-market MLB Extra Innings package for Insight customers in the four aforementioned markets in Kentucky, as well as Evansville. First pitch on the PPV package's availability: April 17.
The nation's second-largest cable operator closed its $3 billion purchase of Insight on Feb. 29.
Mark Dunford, Time Warner Cable's regional vice president of operations in Ohio, is overseeing the former Insight properties
