Time Warner Cable has named Robert Sherman president of advertising sales, a
newly created post.
Formerly Roberts Radio LLC CEO, he has in the past been an executive with NBC
Radio and ad agency Della Femina, Sherman.
Reporting to president Glenn A. Britt, he will oversee both local and
national ad sales for the MSO.
Vice president of ad sales Larry Zipin, who will now report to Sherman, will
soon get expanded duties, spokesman Mike Luftman said Friday.
The fact that Zipin no longer reports to senior vice president of marketing
Brian Kelly is 'an acknowledgement of the important role of ad sales' and also
of marketing's plate getting fuller with various new products and services,
Luftman added.
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