Time Warner Cable broke its biggest marketing effort to date, a $15 million
campaign that involves cross-channel spots, spot television, radio, print and
outdoor vehicles.
The campaign's theme line, 'Now Anything's Possible,' is accompanied by the
image of a flying pig. Ads call attention to consumers' having more control via
video-on-demand, subscription VOD, home networking and other new products and
services either offered by the MSO or about to become available.
Local divisions will support the effort with supplemental
campaigns.
More about multichannel news
Latest
