A full 74% of NBC viewers watch primetime in real time, according to a new survey from TiVo, just ahead of the 72% who do so at CBS. ABC weighed in at 71% and Fox at 68%, while The CW, with its young-skewing audience, had just 57% of prime programming watched live.
In terms of all-day viewing, NBC and CBS tied at 82%.
Among the top 10 cable networks, ESPN was, not surprisingly, the most live viewed in prime at 93%, ahead of TBS at 90%, CNN at 89%, History at 88% and Food Network, Fox News, HGTV and USA at 87%.
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CW had the top three time-shifted shows on broadcast: The Flash at 63.1% time-shifted, Arrow at 58.8% and DC’s Legends of Tomorrow at 57%. Then it was NBC’s The Blacklist and ABC’s Modern Family both at 54.3%.
