TLC Streaming Digital Wedding Show on Go App
Discovery’s TLC network said it is launching a new original wedding-themed show made exclusively for its TLC Go app.
The series, Brides on a Budget, is hosted by fashion and beauty expert Kahlana Barfield Brown. It follows for women planning their wedding who want the perfect look at the right price.
TLC has gotten a lot of mileage from wedding themed shows including Say Yes to the Dress.
The company has also been putting original shows on its TLC Go app, including 90 Day Fiance: What Now?, Trading Spaces, Dr. Pimple Popper: This is Zit and Linda and Drew’s Crafty Love Story.
The Go apps are representing a growing share of Discovery’s ad revenue. Shows on the Go app tend to attract younger audiences and are able to allow marketers to better target prospective customers.
Brides on a Budget is produced and directed by Corey Janus, developed by Sheena Oglesby, executive produced by Nicola Darrach, Kim Thai and Fred Graver.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.