TLC has named Tom Carr senior vice president of strategic marketing of TLC.
In his new role, Carr is responsible for providing brand strategy leadership and developing partnerships across multiple content platforms for the network. He will report to TLC president and general manager Eileen O'Neill and will be based at Discovery Communications' headquarters in Silver Spring, Md. Carr joins senior vice president of creative marketing Amy Winter.
A Discovery veteran, Carr comes to TLC from Planet Green, where he led strategic branding and marketing efforts for the network's launch in June 2008. O'Neill directed the ecologically themed service's bow.
"Tom's creative brand vision and strategic execution played a key role in the successful launch of Planet Green," said O'Neill in a statement. "These skills coupled with his enormous depth of experience will be invaluable as we evolve the brand and take TLC to the next level."
Prior to Planet Green, Carr was consulting chief marketing officer and a director at Spanx Inc. His career also includes a stint as senior vice president of marketing for TNT.
