TNA Wrestling Lands More Programing on Eurosport India
Content will also appear in Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka
Anthem Sports & Entertainment said its TNA Wrestling has expanded its relationship with Warner Bros. Discovery’s Eurosport India.
Under an exclusive multiyear agreement, Eurosport India will carry hundreds of hour of content including original series, pay-per-view events, and top matches throughout India, Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka.
Earlier this year, Eurosports agreed to carry eight new TNA Plus Presents specials each year, plus new episodes of the Hindi-language TNA Impact! highlight series Pehlwani Patakha.
“This expanded deal is a testament to how powerfully TNA has resonated with audiences throughout India and its subcontinent,” Ariel Shnerer, senior VP of content, distribution and marketing for Anthem Sports Group, said. “WBD clearly recognizes the value that TNA brings to the Eurosport India platform, and we are proud to continue our successful partnership with them. We look forward to providing these loyal viewers with even more of the high-quality professional wrestling content they enjoy.”
The new deal includes the weekly flagship series TNA Impact! and PPV events such as Bound for Glory and Slammiversary. Oher highlights include access to legacy series such as Epics, TNA’s Greatest Matches, Legends, British Boot Cam, and TNA Unfinished Business.
“Pro wrestling has been an integral part of childhood in India, creating a nostalgic connection for many,“ Ruchir Jain, head of distribution and sports, South Asia, for Warner Bros. Discovery Distribution said. “Cultivating this connection has been key to the growth of Eurosport's passionate fan base. This collaboration underscores our commitment to delivering top-tier sports entertainment, and we look forward to providing our thrill-loving audience with exceptional wrestling experiences through this partnership.”
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.