World Wrestling Entertainment Inc.'s Sunday Night Heat series will
return to The New TNN April 6 after a two-year run on MTV: Music Television.
The show initially premiered on TNN in 1998 but moved to MTV in 2000 as part
of WWE's strategic alliance with TNN and MTV parent Viacom Inc., WWE officials
said.
"We have developed a tremendous relationship with MTV through Sunday Night
Heat and WWE Tough Enough, and we are pleased with the support that
MTV has provided to our programming," WWE CEO Linda McMahon said in a prepared
statement.
"However, moving Heat to TNN is a wonderful opportunity to have all of
our regularly scheduled cable programs on one network . [and] is consistent with
TNN's demographic focus," she added.
As part of the move, WWE will sell the commercial advertising inventory for
the program on the same basis that it sells inventory on its other
programming.
