TNT To Dribble Interactivity Into Its Thursday Night NBA Coverage

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Turner Sports is taking TNT's March 25 live NBA coverage interactive,
providing fans with multiple online and social media access throughout
its live doubleheader game telecast.As part of its TNT NBA
Thursday coverage of the Miami Heat-Chicago Bulls and Dallas
Mavericks-Portland Trailblazers games, the network - along with sister
digital services NBA TV and NBA.com - will provide live Twitter reports,
special player and game camera feeds, exclusive HD pocket cam videos
and a live stream chat, according to network officials.
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R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.