TNT Scores with Charmed Run

By
published

Turner Network Television's Oct. 9 rebroadcast of The WB Television Network's
Charmed series helped the network to post a 9 percent rating increase
year to date for the Tuesday 10 p.m. to midnight time slot.

The show -- part of a recently announced TNT programming-repurposing deal
with sister broadcast network The WB -- generated a 1.2 rating. Charmed
episodes air on TNT one week after premiering on The WB.

TNT also reported that the show posted ratings growth for several key adult
demos during the time period year to date, including a 68 percent ratings
increase for women 12 through 34.

Overall, viewers for TNT's Charmed airing skewed more male and
slightly older than the episode's airing on The WB.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.