TNT Scores Fourth Straight Weekly Primetime Ratings Win
TNT last week was the top choice for cable viewers in primetime for the fourth week in a row, according to Nielsen.
The network, on the strength of its NBA Playoffs coverage, finished the week of May 7 to May 13 with 2.6 million viewers, besting Fox News’ 2.4 million viewers. MSNBC finished third with 1.6 million, followed by HGTV (1.2 million) and USA Network (1.1 million), according to Nielsen.
Rounding out the top 10 most watched cable networks for the week in primetime were TBS and NBC Sports Network (tied with 1 million viewers), History (949,000), Investigation Discovery (935,000), Discovery Channel (856,000) and CNN (844,000).
Fox News Channel was the most watched network on a total day basis for the 18th consecutive week, averaging 1.4 million viewers. TNT, MSNBC, Nickelodeon and HGTV followed close behind, according to Nielsen.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.