TNT, TBS Add More Jordan
TBS Superstation will telecast superstar Michael Jordan's return to the
National Basketball Association Oct. 30 when his new team, the Washington
Wizards, opens its regular-season schedule against the New York Knicks.
The game is part of five additional Wizards telecasts Turner Sports has
picked up from the league. Turner Network Television will telecast the Nov. 1
Wizards-Atlanta Hawks, Nov. 7 Wizards-Boston Celtics and Nov. 22 Wizards-Indiana
Pacers games. The network was already scheduled to telecast the Nov. 28
Wizards-Philadelphia 76ers game.
TBS will telecast the Nov. 20 Charlotte Hornets-Wizards game.
Turner Sports senior vice president of public relations Greg Hughes said
Turner could still add as many as 10 more Wizards games during the season.
By contract, TBS and TNT together can air up to 15 games of any one team
during the regular season.
'We're doing this on a piecemeal basis, and we'll work
with the NBA about additional games,' he said. 'We know [Jordan's] return will
be of huge fan interest, and it will be very strong for both TBS Superstation
and TNT.'
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.