Tony Leadman Joins Weather Channel as Head of International Distribution
Allen Media Group adds another experienced executive
Byron Allen’s Allen Media Group named Tony Leadman executive director of international distribution for The Weather Channel.
Leadman is the former head of international distribution for Bell Media and president of MGM Productions.
“Tony Leadman is highly accomplished and respected in the international broadcast industry,” said Allen, founder, chairman and CEO of AMG. “With his extensive experience in media, sales and marketing, we are confident Tony will help us achieve our international programming initiatives and goals.”
Also: The Weather Channel Launches New CTV App for $2.99 a Month
At Weather Channel, Leadman will distribute original programming including the series Frozen Gold, Uncharted Adventure and The Earth Unlocked to broadcast and other platforms around the world.
“The Weather Group ownership and management consists of hugely talented and committed people,” Leadman said. “I am absolutely thrilled to be part of this team and to spearhead our international plans. We intend to form partnerships and supply agreements with the world’s major broadcasters and producers. It’s exciting to be joining a progressive team as The Weather Channel continues to innovate and adapt their primetime programming.”
Allen has been adding experienced executives to his growing media empire. Last month Allen hired Matthew Lipson as executive VP of marketing for digital platforms and content. ■
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.