Top AT&T Exec ‘Demands’ Cox Return Station Signals
Blackout would stop DirecTV subscribers from seeing Super Bowl in five markets
A top executive at AT&T wrote a letter to Cox Media Group Executive Chairman Steve Pruett demanding that CMG return stations to subscribers of AT&T’s DirecTV, U-verse and AT&T TV pay TV services.
“I am writing to demand that CMG immediately return its local stations to our customers,” said AT&T Communications CEO Jeff McElfresh in the letter, which was made public via Twitter.
Also Read: AT&T Makes Cox Retrans Impasse Pitch to Hill
“As you know, earlier this week, in the midst of a surging pandemic, and just before the Super Bowl, CMG pulled its stations from our DirecTV, U-verse and AT&T TV customers. It did so despite our willingness to pay higher fees and our still-standing offer to pay retroactively at whatever rates we eventually agree on if CMG kept its stations up while we continue to negotiate.”
The CMG stations went off DirecTV on Tuesday.
Also Read: Cox Media Stations Get Blacked Out on AT&T
“I hope you agree with me that our shared customers deserve better,” McElfresh wrote. “I hope you will join me in removing those customers from the middle of a rate dispute and immediately return CMG local stations to our customers. That way, no on e will be left without access to medical, political, and other important information, or just the opportunity to unwind watching the Super Bowl during these trying times.”
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In addition to sending a letter to Pruett, AT&T went to Washington to complain about blackout to legislators whose districts are affected by the blackout.
.@ATT Communications CEO Jeff McElfresh calls on Cox Media Group CEO to let our customers view this weekend's big game on Cox stations. pic.twitter.com/8nQayjMVIBFebruary 5, 2021
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.