Trump 'Roast' Draws 3.5 Million Viewers
Comedy Central's Roast of Donald Trump special Tuesday night drew 3.5 million viewers while setting records among male viewers.
The show drew a franchise record 5.50 rating among men 18-24 and garnered a 4.27 rating for men 18-34, second only to the 2007 Comedy Central Roast of Flava Flav.
With a strong lead-in performance from the network's popular reality show Tosh.0, the channel averaged 1.8 million total viewers for its best Tuesday primetime performance ever ( 8 p.m.-11 p.m.), and its second best Tuesday 8 p.m. to 11 p.m. period among adults 18-34 (855,000) and men 18-34 (578,000), the network said.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.