truTV Greenlights ‘I’m Sorry’ For Second Season
Freshman comedy series I’m Sorry will return to truTV for a second season, the network said Thursday.
The series, which stars Andrea Savage as a wife and mom who comically exposes her inner immaturity and neuroses through unexpected life situations, will return for a sophomore campaign in 2018, according to officials.
Through its first season I’m sorry -- which also stars Tom Everett Scott and Olive Petrucci-- has grown its audience 32% since its July 12 premiere, delivering an average of 454,000 total viewers in total viewers and 306,000 viewers in the adult 18-49 demo (Nielsen Live +3 ratings) each week, said truTV.
“Andrea tells relatable and hysterical stories in a way that’s genuine to her comedic point of view. She’s got a refreshing take on the awkward, hilarious moments that we all experience as grownups and it’s clearly resonating with viewers,” said Marissa Ronca, executive vice president and head of programming for truTV in a statement. “We’re thrilled to be partnering with her on a second season.”
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.